If you think, Crypto.com had a big year in sports last year, you might be wrong here. Welcome to the Sports Slice
Actually, they are off to another hot start this year. The booming exchange locked in a new deal with basketball superstar LeBron James. Also, Adidas is back in with NFTs, courtesy of a new collaboration with Prada. While South America is host to drama in a new sports fan token deal that has Binance and Socios in an awkward position.
These are just a few of the new stories to hit the wire this past week.
Let’s cover all these, and more, with The Sports Slice.
The Sports Slice
If you thought Crypto.com went big with last year’s high-flying arena deal to take over the former Staples Center naming rights, think again. Crypto.com has doubled down in LA sports, partnering with basketball legend, and arguable GOAT, LeBron James.
The partnership will be honed in on educating youth through James’ charitable organization, The LeBron James Family Foundation.
Barstool’s Portnoy Punches In 7 Figure Bitcoin Ticket
Barstool Sports founder Dave Portnoy has made his name recognized through building a booming business, paired with his eclectic personality. Portnoy has had a love/hate relationship with crypto, seemingly, but this past week, Portnoy is back in.
He shared on Twitter that he purchased 29 BTC this week, at a price point of roughly $1.1M bucks.
Iconic Liquidation Leads To Sports Sponsorship Criticisms
Fan engagement platform Iqoniq had dealt with LaLiga, Crystal Palace, McLaren, and many more powerful brands, clubs and properties. According to reports this week, Iqoniq is liquidating – despite CEO Kazim Atilla’s insistence on operational capabilities Via Sports Slice
Adidas’ Latest NFTs
Adidas had its name plastered all over sports and crypto headlines late last year, after exploring new realms in The Sandbox and collaborative work with Coinbase, as well as a Bored Ape purchase. This week, Adidas paired up with fashion house Prada for a new NFT collaboration on Polygon. The NFTs are featured on super rare.
