Despite not revealing the exact amount of Bitcoin it intends to purchase, the company’s prospectus indicates that TMTG will decide on the quantity and timing of Bitcoin and Bitcoin-related purchases based on what it considers most beneficial.

The prospectus also features a universal shelf offering that grants the company the freedom to generate up to $12 billion via additional stock, debt, or warrants whenever desired. However, TMTG stated in a press release that it currently has no plans to issue any securities under the shelf registration.

About 84.7 million shares, roughly half of the public float and 30% of all outstanding shares held by early investors, are now registered for resale. TMTG’s stock trades on the Nasdaq exchange under the ticker DJT.

TMTG’s Bitcoin strategy could potentially involve buying Bitcoin-related securities or, under certain market conditions, selling Bitcoin and reinvesting the proceeds in other assets, such as cash, cash equivalents, or interest-bearing investments, as stated in the firm’s prospectus.

TMTG, apart from operating Truth Social, also runs the Truth+ streaming service. In January, it launched Truth.fi, a fintech brand with aspirations in the crypto sphere, touted as “a financial services and FinTech brand incorporating America First investment vehicles.”

Disclaimer: This article is purely informational and should not be taken as investment, financial, tax, or legal advice. Always do your own research before making any investment decisions.

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As reported by RIABiz, Wurster anticipates a favorable shift in the regulatory landscape and is hopeful of launching direct spot crypto within the next 12 months. He said, “We are on a great path to achieve this goal.”

Wurster’s insights align with the emerging pattern of traditional financial institutions (TradFi) embracing crypto offerings. These services are increasingly blurring the boundaries between digital assets and TradFi.

Wurster took the reins at Schwab in 2025 and has since been actively promoting crypto services. In a Yahoo Finance interview from November 2024, he expressed Schwab’s eagerness to provide direct crypto services to clients, awaiting a positive regulatory shift.

Following the reelection of Donald Trump in the US, Schwab anticipates a more conducive regulatory environment for expanding its digital asset services. Wurster previously admitted that he did not hold any cryptocurrency himself and felt “silly” for missing out on the potential investment gains.

In January 2025, Charles Schwab formed a partnership with Trump Media and Technology Group (TMTG) to deliver custom exchange-traded funds and cryptocurrency services for the forthcoming “Truth.Fi” platform. This platform aims to offer digital assets and traditional financial services as an alternative to the conventional banking system.

TMTG CEO and White House official, Devin Nunes, stated that TMTG’s objective is to provide an alternative for individuals concerned about unfair banking practices and “cancellation, censorship, debanking, and privacy violations committed by big tech and woke corporations.”

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Filed trademark registrations revealed three kinds of investment funds that TMTG aims to introduce. These include a “Made in America” exchange-traded fund (ETF) and separately managed accounts (SMA), a “US Energy Independence” ETF and SMA, and notably, a “Bitcoin Plus” ETF and SMA.

Bloomberg ETF analyst Eric Balchunas commented on the announcement, stating, “Safe to say first-ever POTUS ETF issuer. What a country.”

The proposed plan includes a $250 million custody arrangement with Charles Schwab, with advisory assistance from Yorkville Advisors. According to TMTG CEO Devin Nunes, these funds are intended as alternatives to “woke funds.”

Nunes explained, “Our goal is to provide investors with a means to invest in American energy, manufacturing, and other companies that offer a competitive alternative to the woke funds and debanking issues prevalent in the market.”

He also mentioned the company’s interest in Bitcoin-related strategies for product differentiation.

Despite the backing of Trump’s brand, Balchunas speculated that these funds will likely gather minimal assets compared to established players like BlackRock iShares Bitcoin Trust and Fidelity Wise Origin Bitcoin Fund. However, he noted that such a launch contributes to the mainstream narrative surrounding Bitcoin, which is crucial.

As of year-end, TMTG reportedly had cash or equivalent assets exceeding $700 million, in addition to the $250 million custody arrangement with Schwab. Following the announcement, the company’s stock (DJT) increased by approximately 5.6%.

Despite the positive news, the crypto markets, including Bitcoin, continued their retreat. Even the official Trump meme coin (TRUMP) was unaffected by the news, with its price falling by 6% on the announcement day.

Bitcoin markets also remained unresponsive, with the asset dipping to a low of $95,800 before a slight recovery to $97,000. Meanwhile, spot BTC ETFs in the US experienced an outflow of $140 million following two days of inflows.

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In an effort to create these SMAs, TMTG is teaming up with Charles Schwab. “Our goal is to provide investors with an avenue to invest in American energy, manufacturing, and other companies that offer a competitive alternative to the woke funds and debanking issues prevalent in the market,” stated TMTG CEO and Chairman Devin Nunes. “We are exploring a variety of ways to make our products stand out, such as strategies related to Bitcoin. We will persist in refining our intended product suite to create the best blend of offerings for investors who advocate America First principles.”

TMTG has entered into a services contract and a licensing agreement with an affiliate of Yorkville Advisors, which will serve as the registered investment advisor for the newly created financial instruments. The trademarks include: Truth.Fi Made in America ETF, Truth.Fi Made in America SMA, Truth.Fi U.S. Energy Independence ETF, Truth.Fi U.S. Energy Independence SMA,Truth.Fi Bitcoin Plus ETF and Truth.Fi Bitcoin Plus SMA.

Donald Trump, the former President of the United States, owns more than half of TMTG, which manages the social media platform Truth Social and the video streaming platform Truth+.

Despite the Trump brand’s popularity, Bloomberg senior ETF analyst Eric Balchunas believes these new products will likely be “small in asset accumulation” compared to spot Bitcoin ETFs and others. “However, the fact that they are being launched adds to the mainstream narrative, which is significant,” he adds.

Ever since embracing Bitcoin in spring 2024, Trump has been making steady progress in the crypto industry. The Trump-backed DeFi protocol World Liberty recently shifted over 90% of its multi-asset treasury, including substantial ETH and WBTC holdings, among others. Trump and Melania’s official memecoins are even accepted as payment on certain Trump-branded product websites.

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