Avatar Influencers: Is This the End of Traditional Influencer Marketing?

Avatar Influencers work the same or better way than the Traditional Influencer Marketing, and here is why:

Avatar influencers work the same way traditional influencers do. For instance, Yves Saint Laurent’s collection appears on the runway, and the Avatars model it. The biggest names in fashion journalism feature front row and central in avatar form. They will try to show the rest of the world the latest digital wearables, some of them corresponding to real-life pieces and others simply existing in NFT format.

The metaverse might seem like some dystopian future similar to Ready Player One, where we live out the rest of our days in the realm of virtual reality. Further, the truth is the metaverse is totally and well upon. Whether in the fashion or healthcare industry, many industries are rapidly transacting to the metaverse.

For instance, many of the major fashion houses have already joined Metaverse Fashion Week (MVFW) last March in Decentraland.

In short, Decenterland is hosting daily shows, after-parties and talks. Further, the fashion industry is pushing the boundaries of what people believe to be possible. Thus, virtual influencer marketing is becoming the new norm.

Influencer Marketing: Is It The End?

But what about influencers and models who have already built up a social media presence? They don’t want to be left behind. How can they make the transition over to the metaverse and continue to be included in fashion shows – rather than brands creating their own avatars?

Similarly, how can other brands access things like front-row seats? They need to ensure their brand is at the forefront of new tech and how it’s applied to fashion. How can everyone use digital PR to create their brand image within the metaverse? How can they solidify it as an extension of their social image?

Avatar Influencers: The future of digital PR

Digital PR is a relatively new field in itself, but the metaverse will undoubtedly change the playing field. With brands increasingly using virtual fashion shows and influencers, digital wearables in the form of NFTs will become increasingly significant too.

Some of these have identical real-life pieces that the NFT can be traded for. Others are one-off digital wearables. They can potentially provide access to specific events, like gated after shows or front-row seats.

The future of digital PR will change rapidly as Future PR packages have the potential to be completely digital. Models and influencers may receive high-value NFTs rather than traditional gifted items like clothes and makeup.

Ultimately this will only occur when the metaverse becomes more normalized within society and is easily accessible by the masses. In the meantime, we’ve seen brands like Roksanda launch an AR function. It virtually allows consumers to try on an NFT outfit via an Instagram filter. This merges traditional social media with the potentiality of the metaverse. Social media allows traditional influencers to share this with their following. It gives the consumer access whilst maintaining exclusivity.