A Bold New Partnership
Twitter is taking a step further into the world of trading with the introduction of a new partnership with eToro, a leading social trading and investing network. This collaboration will integrate real-time asset prices into Twitter’s $Cashtags feature, bringing the world of finance closer to the popular social media platform. Elon Musk, Twitter’s owner, has been actively moving the platform towards the financial industry, and this partnership is a significant milestone in that journey.
The integration will allow Twitter users to easily access up-to-date prices for stocks, ETFs, commodities, and cryptos by simply searching using a $Cashtag symbol. This streamlined experience lets users click through to the eToro platform for more comprehensive information on the asset and the option to invest. Yoni Assia, CEO and Co-Founder of eToro, emphasized the importance of social media in democratizing financial education and how the collaboration aligns with eToro’s founding principles of community, knowledge-sharing, and increased access to financial markets.
The Rise of $Cashtags on Twitter
Since introducing pricing data for $Cashtags in December 2022, the feature has experienced widespread adoption among Twitter users. With over 420 million searches for $Cashtags since the beginning of 2023, there are an average of 4.7 million searches daily. This activity tends to increase around significant earnings announcements, such as when Apple released its Q4 2022 earnings on February 2, 2023, prompting 8 million $Cashtag searches.
Some of the most commonly used $Cashtags include $TSLA (Tesla), $SPY (SPDR S&P 500 ETF), and $BTC (Bitcoin). The increased usage of $Cashtags is indicative of the growing trend of financial discourse on Twitter, with a recorded 498 million global tweets about business and finance in the first 90 days of 2023. Notably, 65% of these tweets originated from users aged 18-34.
Future Prospects and the #FinTwitter Community
Chris Riedy, Vice President of Global Sales & Marketing at Twitter, shared his excitement about collaborating with eToro, stating that the alliance aims to provide users with enhanced market insights and increased investment opportunities. The company plans to continue supporting the expansion of the #FinTwitter community, promoting conversation and engagement around finance and investing on the platform. This partnership between Twitter and eToro showcases the power of shared knowledge and the potential for group investing, taking social media and finance to new heights.
The partnership between Twitter and eToro will not only provide users with real-time asset prices but also give them access to valuable market insights. The collaboration is expected to encourage more people to engage in informed discussions about investments, sharing their own experiences and learning from others. This enhanced knowledge base can lead to better decision-making and more informed investment choices for Twitter users, ultimately contributing to the growth and success of the #FinTwitter community.
Long-term Impact and Vision
The long-term vision of this collaboration is to create an ecosystem where social media and finance are deeply intertwined, allowing users to access valuable financial information and investment opportunities with ease. As Twitter and eToro continue to develop their partnership, more features and tools could be introduced to further enhance the user experience and promote financial literacy. By fostering an environment where users can actively participate in financial conversations and access investment opportunities, this alliance has the potential to revolutionize the way people approach finance and investments through social media.
