Trump Media and Technology Group (TMTG), under ticker DJT, has submitted applications to trademark brand names linked to its forthcoming customized exchange-traded funds (ETFs) and separately managed accounts (SMAs), according to a recent press release. These financial instruments will form part of Truth.Fi, the new fintech and financial services brand that premiered on January 29, pledging to invest as much as $250 million in traditional investment vehicles, SMAs, Bitcoin ETFs and “comparable cryptocurrencies or crypto-related securities.”
In an effort to create these SMAs, TMTG is teaming up with Charles Schwab. “Our goal is to provide investors with an avenue to invest in American energy, manufacturing, and other companies that offer a competitive alternative to the woke funds and debanking issues prevalent in the market,” stated TMTG CEO and Chairman Devin Nunes. “We are exploring a variety of ways to make our products stand out, such as strategies related to Bitcoin. We will persist in refining our intended product suite to create the best blend of offerings for investors who advocate America First principles.”
TMTG has entered into a services contract and a licensing agreement with an affiliate of Yorkville Advisors, which will serve as the registered investment advisor for the newly created financial instruments. The trademarks include: Truth.Fi Made in America ETF, Truth.Fi Made in America SMA, Truth.Fi U.S. Energy Independence ETF, Truth.Fi U.S. Energy Independence SMA,Truth.Fi Bitcoin Plus ETF and Truth.Fi Bitcoin Plus SMA.
Donald Trump, the former President of the United States, owns more than half of TMTG, which manages the social media platform Truth Social and the video streaming platform Truth+.
Despite the Trump brand’s popularity, Bloomberg senior ETF analyst Eric Balchunas believes these new products will likely be “small in asset accumulation” compared to spot Bitcoin ETFs and others. “However, the fact that they are being launched adds to the mainstream narrative, which is significant,” he adds.
Ever since embracing Bitcoin in spring 2024, Trump has been making steady progress in the crypto industry. The Trump-backed DeFi protocol World Liberty recently shifted over 90% of its multi-asset treasury, including substantial ETH and WBTC holdings, among others. Trump and Melania’s official memecoins are even accepted as payment on certain Trump-branded product websites.
