Revising its policy the world’s largest search engine, Google has confirmed that it will now be allowing advertisers to publish adverts related to cryptocurrency exchanges and crypto-wallets.
Google’s new financial products and services policy is in effect starting August 3. Earlier Google had stopped publishing adverts related to cryptocurrency exchanges and their products. Back in 2018 Google had banned any crypto or ICO-related adverts.
While Google is allowing crypto-related adverts from exchanges, it is still not approving adverts promoting an ICO or IDO. With the updated policy in place and Google accepting crypto adverts, it will definitely help them boost sales and earn additional income.
However, Google is very strict about any crypto-related advert. According to the new policy, the advertisers must be registered with the Financial Crimes Enforcement Network (FinCEN) as a “money services business and with at least one state as a money transmitter, or a federal or state-chartered bank entity.”
As such any cryptocurrency-related advertisements that ask investors to purchase any cryptocurrency through ICO or IDO are still not permitted. Google says they are committed to customer protection and that scams are rampant which put customers at risk.