After Samsung’s official release of its own metaverse service named My House on Jan. 6, the company has exemplified massive success on the platform. It’s already on the verge of attracting more than 4 million visitors in less than a month.
Samsung collaborated with Naver’s 3D avatar platform Zepeto. Though My House was launched at CES 2022 in an annual tech show, the South Korean multinational electronics corporation elaborated on its plans to innovate on some of its technology products and draw in more younger consumers.
Samsung ‘My House’ is one of the Fine Houses.
Samsung, in collaboration with Zepeto, introduced the My House. Basically, My House targets the younger counterparts of their customer base. Specifically Generation Z and millennial youth.
Further, Samsung defines the platform as “a space-decorating experience. This is where users will collect, arrange, and decorate their houses using various products in virtual format.
Moreover, it was launched in the Zepeto mobile app via Google Play Store. The number of people that used the application breached the 4 million mark. Further, that is most amongst Zepeto’s services, according to Samsung Electronics.
In addition, electronics behemoths are vying to invest in the metaverse industry to innovate their current products. Also, to build a technological system amongst their appliance variants.
Era Of Immersive Digital Experience
Samsung is explicit in its plans to scale up its partnerships with other industries. The reason is to catch up with the fast momentum of cryptocurrencies and the metaverse.
They’ve added:
“With the success of My House as our foothold, we are looking to engage more aggressively with millennials and Generation Z by optimizing customers’ metaverse experience,” Young-hee Lee, head of Samsung’s Global Marketing Center, said.
Moreover, In Decentraland, the tech giant has already opened a virtual version of its flagship 837 stores located at 837 Washington Street in New York City’s Meatpacking District, Manhattan.
Meanwhile, the virtual store – dubbed Samsung 837X – will be available only for a limited time.
The virtual store will give users the experience of digital adventures through “Connectivity . Theater and Sustainability Forest,” and a mixed reality live dance party hosted by DJ Gamma Vibes.
