According to Reuters, Argentinian football superstar Lionel Messi has signed a $20 million deal with crypto fan token firm Socios.
Socios.com said Paris Saint-Germain (PSG) forward Messi. His involvements would be in the Socios’ promotional and promotional activities in preparation for the World Cup in Qatar.
Further, Speaking in the statement, Messi said:
“Fans deserve to be recognized for their support, and they deserve opportunities to influence the teams they love. Socios.com exists to enhance the fan experience, to enable fans to ‘be more. I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans worldwide.”
Speaking of the cryptocurrency “$PSG Fan Tokens”, it was founded in January 2020 by an app for football (soccer) fans called Socios.com. The $PSG token is a fan token, tokenized asset representing proof of ownership or even membership. In addition, it can acquire voting rights to influence the clubs they support by developing club-specific Fan tokens.
In addition, reported by Blockchain. News on August 13, 2021, Lionel Messi accepted cryptocurrency PSG tokens as part of the payment after a new contract with the PSG.
What are Crypto Fan Tokens of the Lionel Messi?
Basically, tokens are a type of cryptocurrency that allows holders to vote on mostly minor decisions related to their clubs. By purchasing tokens, fans can participate in the success of their favorite club and even have a bit of a say. With soccer cryptos, you’re in on it financially.
“Socios.com exists to enhance the fan experience, to enable fans to ‘be more. I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans worldwide.”
Clubs increasingly see the tokens as a source of new revenue. Still, some supporters groups criticize them who see their introduction as superficial participation. Basically, it adds to the already growing costs of following their teams.
Moreover, Brady, last year took an undisclosed equity stake in the crypto exchange platform FTX Trading Ltd. So it is the ambassador for the company.
In January, James announced a multi-year partnership with Crypto.com, a company that recently signed a sponsorship deal with world football’s governing body FIFA.
