For last many years, massive growth has been seen in cryptocurrencies in interest and use. It becomes accepted & valid alternative for traditional assets. It includes the use while doing purchases, like luxury watches. However, few of the high-end watchmakers now have jumped on crypto bandwagon available in latest weeks while accepting the digital assets such as Bitcoin. It is the renowned form of payment and even some of the crypto-related features used in the smartwatches.
Tag heuer – Accepting Bitcoin Payment
Specifically, Tag Heuer, the Swiss watchmaker has announced in the mid-May where rollout of the crypto payments for various online purchases. This has been update on the United States website. It also moved and followed through introducing the feature in the mid-June which confirms being connected to Calibre E4 smartwatch with the NFT viewer.
Hubolt – Accepting Digital Payment
The other Swiss watchmaker, Hublot, have also announced launching of 200 watches for limited-edition. Here, customers may buy online through using specific cryptocurrencies, like Bitcoin, Dogecoin and Ethereum & others.
Moreover, Finbold even reported on different protruding luxury watchmaker such as Breitling. It allows the customers for buying the wristwatches with watch straps through digital currencies and the partnership with BitPay. It is a famous facilitator of crypto payment.
Inclination on millennials?
With the moves in crypto, the luxury watchmakers also seem to simply address generational shift & appeal to great audience. It mainly includes people of age 25 and 40, they usually referred as Generation Y and also known as millennials.
However, certainly, the quick adoption of the crypto & Bitcoin has mainly led through millennials. As per the latest multi-country survey it confirms share of the millennials among the crypto investors which is quite overwhelming with 44%. It expected that Bitcoin may outperform gold as value store. It will become an ultimate store in future, specifically because of the millennials’ activity.
