Binance is a blockchain ecosystem engine room with the world’s largest crypto exchange. Binance is quite hopeful that they will be getting Web3 awareness and adoption due to Khaby’s huge following and 144.7 million followers.
Lame has become a viral sensation after making videos of converting overly complicated tasks into easy life hacks. The best part is he demonstrated all of it without saying a single word. Therefore, it is padded out by the Lame, making his signature Khaby Move.
Binance and Khaby Lame
Binance’s initial plan is to get the Lame to help clarify some of the misconceptions around Web3. Further, the deal is still in the process in a multi-year partnership. In addition, Lame will also be collaborating with the exclusive NFT collection with Binance.
Moreover, James Rothwell is the Binance Global Vice President of Marketing. He stated, “Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor and think it will bring relevance and relatability as we scale Web3 adoption.
With so much nuance around Web3 and misinformation worldwide, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
Lame is not only the most-followed creator on TikTok. He also has 78 million followers on Instagram.
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