Hedera Is the One that LG Has Chosen to Use for Television NFTs

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Another business that specializes in consumer electronics is bringing NFTs to TV. The company, located in South Korea, is launching a non-fungible token (NFT) marketplace known as LG Art Lab. This marketplace will connect to the Hedera Network, which LG backs. Those who possess televisions and have recently updated the software on their sets to the most current version available from LG will have the ability to purchase, sell, and exhibit their Hedera NFTs directly from their screens.


After Samsung‘s recent launch of an NFT marketplace, which is supported by Nifty Gateway, LG has begun making inroads into the NFT industry. The LG Art Lab will be exclusive to LG televisions. Users are able to acquire assets by simply scanning a QR code to link their wallets while using Wallypto, a mobile cryptocurrency wallet developed by LG. The platform’s goal is to make NFTs more approachable for consumers who are interested in entering the market.


When it comes to an NFT integration, choosing Hedera may not be the most apparent option. According to statistics from the last thirty days, the trade volume on the Hedera NFT marketplace Hash Axis was just $36,000. This is a pitiful amount when compared to Ethereum’s trading volume on OpenSea, which was $330 million. However, this makes more sense for LG since it has served on the Governing Council of Hedera since the year 2020.


According to Shayne Higdon, the CEO of the HBAR foundation, which is an organization that supports developers on the Hedera network, the energy-efficient consensus process of Hedera makes it an excellent blockchain for low-cost and low-carbon footprint non-fungible token exchanges. However, other networks are beginning to close the gap; the most popular cryptocurrency on the market, Ethereum, is transitioning to proof of stake this month.

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