In a significant step towards the integration of blockchain technology into mainstream industries, Sports Illustrated’s ticketing affiliate, SI Tickets, unveiled its new ticketing service named “Box Office.” This revolutionary platform leverages the Polygon blockchain, an Ethereum scaling solution, marking the entry of non-fungible token (NFT) technology into the realm of event ticketing.
SI Tickets’ Box Office: A Game-Changer in Event Ticketing
SI Tickets launched Box Office, a self-service NFT ticketing platform in collaboration with Ethereum software firm ConsenSys. This platform is geared to revolutionize the event management industry with its unique ability to combine NFT ticket solutions for events of all sizes, bringing them into the limelight alongside traditional non-NFT tickets.
Box Office is designed to enhance the event experience by providing owners, organizers, and hosts the power to create, manage, and promote a fully scalable, paid, or free ticketed live sporting event or function. SI Tickets CEO, David Lane, expressed his confidence in blockchain technology, emphasizing its potential to “disrupt the primary ticket market.” He further highlighted how the platform will transform the outdated barcode system into a dynamic, collectable content.
Inclusive and Beneficial for All
While Box Office is tailored to cater to major events in sports and music, it also welcomes smaller ticket issuers typically listed on platforms like Eventbrite or DICE. Lane clarified that their goal is not to compete with established players like Ticketmaster, SeatGeek, or AXS. Instead, they aim to tap into the self-service event market, striving to make NFT ticketing accessible to a broad age range without the need for a deep understanding of blockchain or cryptocurrency wallets.
Box Office NFT tickets offer numerous advantages beyond mere event entry. Organizers can equip tickets with photo and video content, collectables, personalized messages, promotional offers, and loyalty rewards, enhancing the overall event experience. These tickets can be conveniently accessed through the SI Tickets app.
