Charles Schwab Corp’s CEO Rick Wurster has set his sights on introducing spot Bitcoin (BTCUSD) trading services to the firm’s clients by April 2026. This follows a 400% surge in traffic to Schwab’s crypto-centric website, indicating a growing interest in digital assets among investors.
As reported by RIABiz, Wurster anticipates a favorable shift in the regulatory landscape and is hopeful of launching direct spot crypto within the next 12 months. He said, “We are on a great path to achieve this goal.”
Wurster’s insights align with the emerging pattern of traditional financial institutions (TradFi) embracing crypto offerings. These services are increasingly blurring the boundaries between digital assets and TradFi.
Wurster took the reins at Schwab in 2025 and has since been actively promoting crypto services. In a Yahoo Finance interview from November 2024, he expressed Schwab’s eagerness to provide direct crypto services to clients, awaiting a positive regulatory shift.
Following the reelection of Donald Trump in the US, Schwab anticipates a more conducive regulatory environment for expanding its digital asset services. Wurster previously admitted that he did not hold any cryptocurrency himself and felt “silly” for missing out on the potential investment gains.
In January 2025, Charles Schwab formed a partnership with Trump Media and Technology Group (TMTG) to deliver custom exchange-traded funds and cryptocurrency services for the forthcoming “Truth.Fi” platform. This platform aims to offer digital assets and traditional financial services as an alternative to the conventional banking system.
TMTG CEO and White House official, Devin Nunes, stated that TMTG’s objective is to provide an alternative for individuals concerned about unfair banking practices and “cancellation, censorship, debanking, and privacy violations committed by big tech and woke corporations.”
