Strategy, the brainchild of co-founder Michael Saylor, hinted at an impending Bitcoin (BTCUSD) acquisition on Sunday. This comes as the company’s total Bitcoin treasury crosses the $71 billion mark.
Strategy’s latest acquisition happened on July 14, when it added another 4,225 BTC to its stash for a sum of $472.5 million. This boosted the firm’s total Bitcoin holding to 601,550 BTC, currently valued at over $71.4 billion.
The company has seen a substantial return on its Bitcoin investment, with about 66.5% in unrealized gains, translating to over $28.5 billion, as per data from SaylorTracker.
Key players like Strategy in the Bitcoin treasury companies have been instrumental in driving Bitcoin demand in the present market cycle. This demand has been complemented by exchange-traded funds (ETFs), institutional investors, and centralized crypto exchanges.
Within the past month, Strategy’s stock value saw a surge of about 21.52%, raising the firm’s total valuation to over $118 billion. This stock rally coincided with an uptick in the overall crypto market. July marked the crossing of the $4 trillion total crypto market cap and Bitcoin hitting a new all-time high.
In December 2024, Strategy entered the Nasdaq 100 stock market index as institutional demand for its stock grew. Some institutional investors, who can’t directly hold Bitcoin in their funds, instead hold shares of Bitcoin treasury companies or purchase their corporate debt products as an indirect means to gain exposure to BTC.
For instance, Vanguard, a prominent institutional investment firm, holds 20 million shares of Strategy, equating to about 8% of the company’s outstanding stock. This indirect Bitcoin exposure through a publicly traded company underlines the integration of Bitcoin into mainstream finance via traditional investment vehicles.
