Crypto-TradFi Convergence is making waves in the financial world, particularly in Australia where KuCoin is leading the charge. At the Australian Crypto Convention (ACC) 2025, a pivotal discussion led by BC Wong and James Pinch highlighted the significant strides towards integrating digital assets with traditional finance. This convergence is not just about technology; it’s about trust, regulation, and a robust localisation strategy.
KuCoin has recently strengthened its presence in Australia with a new office in Sydney’s Central Business District and the appointment of James Pinch as the Managing Director. These moves underscore the platform’s commitment to embedding itself in the local financial ecosystem. The fireside chat titled “Regulated, Connected, Converging: The Future of Digital and Traditional Finance,” moderated by Winston McLaren, delved into the transformative journey from early crypto experimentation to mainstream financial integration.
Building Trust through Regulation
The discussion at ACC 2025 focused on the Crypto-TradFi Convergence as a pathway to cementing trust in digital finance. “Security and compliance are structural, not reactive,” emphasized BC Wong, CEO of KuCoin. The company’s $2 Billion Trust Project, launched earlier this year, exemplifies its dedication to creating a secure infrastructure that supports innovation, not hinders it. Regulation, as Wong noted, acts as a stabilizer, enabling sustainable growth.
Localisation: A Strategic Imperative
Localisation emerged as another critical component of the Crypto-TradFi Convergence strategy. For KuCoin, “being local” means more than just market presence; it involves hiring local talent, understanding domestic regulations, and tailoring financial products to meet local needs. This approach not only supports the Australian economy but also aligns with the nation’s expectations for discipline, integrity, and long-term commitment.
The Role of Clear Regulation
James Pinch brought his extensive experience in traditional financial services to the table, advocating for clear and progressive regulation as a cornerstone for widespread crypto adoption. He pointed out that while global regulatory frameworks are currently fragmented, they are expected to consolidate and mature over the next decade. This maturation will create a more conducive environment for crypto assets to thrive.
KuCoin’s brand ambassador, Adam Scott, featured prominently in a new brand film that debuted during the convention, reinforcing the shared values of discipline and resilience. As the exclusive crypto exchange partner of the 2025 BMW Australian PGA Championship, KuCoin is well-positioned to foster a stronger connection between digital and traditional finance.
Looking ahead, BC Wong noted that the lines between digital and traditional finance are blurring, creating a single, integrated financial ecosystem. KuCoin’s focus on secure, transparent access ensures that both assets and payments can continue to evolve seamlessly.
The session at ACC 2025 is just one example of KuCoin’s broader strategy to expand its footprint in Australia, with new roles across compliance, operations, cybersecurity, and product development. The goal is to support a mature, trusted crypto ecosystem that aligns with Australia’s regulatory and cultural landscape.
About KuCoin: Founded in 2017, KuCoin has grown into a leading global crypto platform, known for its reliability and cutting-edge technology. Serving over 40 million users in more than 200 countries, KuCoin offers a wide range of digital assets and solutions, including Web3 wallets and institutional services. Recognized by Forbes and Hurun for its innovation and security, KuCoin continues to lead the industry under the guidance of CEO BC Wong.
