Netcapital CEO Rich Wheeless is set to revolutionize the fintech company’s direction, steering it towards exciting new ventures in the crypto and blockchain space. His appointment marks a significant shift in strategy, aiming to expand beyond traditional securities.
Rich Wheeless: A Strategic Leader
Rich Wheeless has been named the next chief executive officer of Netcapital, succeeding Martin Kay, who will continue to support the company as an adviser. The decision to appoint Wheeless is a strategic move to leverage his extensive experience in financial management and innovation.
Netcapital’s New Direction
Under Wheeless’ leadership, Netcapital is poised to explore the potential of crypto and blockchain-enabled investments. This shift indicates the company’s commitment to embracing cutting-edge financial technologies, which could reshape its market offerings significantly.
Rich Wheeless’ Diverse Experience
Before joining Netcapital, Wheeless served as the chief financial officer at Taal Distributed Information Technologies. His career also includes key roles at Rivetz, LaunchKey, and Pilus Energy, where he honed his leadership skills and financial acumen.
Moreover, Wheeless has held managerial positions at major corporations such as Johnson & Johnson and Cardinal Health. This diverse background equips him with the insights necessary to guide Netcapital through this transformative phase.
Why the Focus on Crypto and Blockchain?
The decision to delve into crypto and blockchain investments aligns with a broader industry trend towards decentralization and digital asset adoption. By leveraging these technologies, Netcapital aims to offer innovative solutions and capture new market segments.
Wheeless’ appointment as Netcapital CEO signals a strategic pivot that could greatly enhance the company’s competitive edge in the rapidly evolving fintech landscape.
Write to Stephen Nakrosis at [email protected]





