Premier League champions Manchester City and their new partner Sony have begun building a virtual replica of the Etihad Stadium which will be the team’s central hub in the Metaverse.
The celebrated soccer team has begun the initial stages of building its iconic home stadium in the Metaverse. The best part is Fans can be part of live and recorded matches around the world.
Etihad Stadium is the home of Manchester City, England’s top soccer team at the moment. The team announced on Feb. 18 that it had signed a three-year agreement with Sony. This will provide virtual reality experts to use image analysis and skeletal-tracking technology from subsidiary Hawk-Eye.
Further, Manchester City hopes fans will enjoy all the benefits of having a virtual stadium. However, Covid restrictions are still hampering travel options for some. The ability to watch games in an immersive Metaverse setting could be a relief to fans itching to get a taste of a game setting again.
Moreover, the team is tearing down geographic barriers for fans who want to be part of life or recorded matches by building the virtual Etihad Stadium.
Manchester City Other Projects
In addition, City Football Group’s chief marketing officer Nuria Tarre told News on Feb. 18 that:
“The whole point we could imagine of having a Metaverse is you can recreate a game. You could watch the game live, you’re part of the action differently through different angles, and you can fill the stadium as much as you want because it’s unlimited, it’s completely virtual.”
Sony’s Hawk-Eye subsidiary has long been dedicated to enhancing sports for viewers and officials. It helps officials make in-game judgments in real-time with specialized replay technology. Also, the visualization applications will be used to recreate the dimensions of Etihad Stadium in the Metaverse.
Man City’s foray into Web3 and the Metaverse could be of interest to Liverpool FC. According to ECHO, the Reds may follow suit to boost revenue, a Liverpool news outlet.
Rivals Manchester United have also pushed into the Web3 ecosystem with a new partnership with Tezos (XTZ). Tezos will be the team’s official crypto and training kit partner and may also help develop digital merchandise.
