MicroStrategy, a business intelligence company and Bitcoin (BTCUSD) treasury firm, has rebranded to “Strategy,” incorporating the Bitcoin logo into its new visual identity. This information was disclosed in a Feb. 5 announcement.
The revamped firm is set to maintain its focus on delivering business intelligence solutions and implementing its Bitcoin corporate treasury strategy. An earnings call slated for Feb. 5 will provide more details on the rebrand to investors.
MicroStrategy’s co-founder, Michael Saylor, a known Bitcoin evangelist, pioneered the Bitcoin corporate treasury strategy, which continues to gain traction among tech companies.
Data from SaylorTracker reveals that Strategy currently holds 471,107 BTC, valued over $45.6 billion. This impressive portfolio makes the rebranded company the largest corporate holder of BTC globally.
Following the successful implementation of a Bitcoin treasury strategy and the subsequent surge in its share price, other publicly traded companies have taken cues from Strategy’s blueprint, diversifying their treasury reserves with BTC.
Japanese investment firm Metaplanet, a proponent of Web3 initiatives, adopted a Bitcoin treasury reserve strategy in April 2024. Metaplanet’s CEO, Simon Gerovich, has expressed intentions to boost the company’s treasury holdings to 10,000 BTC by 2025.
Similarly, Semler Scientific established a corporate BTC reserve in May 2024, leading to a 30% increase in the company’s share price post-announcement.
At the Bitcoin 2024 conference in Nashville, Tennessee, executives from Semler Scientific and Metaplanet acknowledged that their firms were previously zombie companies that experienced a revival after adopting Bitcoin.
Rumble, a video streaming platform championing free speech, also announced plans to allocate $20 million to Bitcoin as an inflation hedge. The platform made its first Bitcoin purchase in January 2025, coinciding with the inauguration of President Trump in the U.S.
