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TIME Magazine partnered with Grayscale Investments on crypto content

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TIME Magazine and Grayscale Investments have partnered on a content series about the crypto space, Decrypt reports. Perhaps even more exciting than the expectations of the upcoming video series is the news that TIME will receive payment in Bitcoin. Moreover, the firm will then add it to the company’s balance sheet without converting BTC into fiat money.

Grayscale Investments is the largest crypto asset manager. In particular, the firm’s total crypto AUM (assets under management) has reached over $50 billion this week, according to Finance Magnates. Citing the company’s announcement on Twitter, the source says Grayscale now manages over $41 billion in Bitcoin, as the BTC price crossed the mark of $64,500 yesterday, April 14.

TIME Magazine’s decision to keep BTC on its balance sheet comes after similar moves by other companies. For instance, MicroStrategy’s reported Bitcoin holdings were 91,579 BTC on April 5. Moreover, just this week the company even decided to pay its board of directors in Bitcoin.

Automaker Tesla purchased $1.5 billion worth of Bitcoin this year. Now, the value of its Bitcoin holdings reached over $2.5 billion because of the BTC price increase, TheStreet reports. Moreover, the company also announced last month that it would be accepting BTC for payment for its cars and keep crypto without converting it into fiat.

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