A London Assembly member from the Green party, Sian Berry, pushes the board to crack down on the advertisements. Those ads which are highlighting the digital currencies on the London Transport System.
The lawmaker stated that she was not pointing to any specific advert. However, she finds it unethical that city buses and rails are featuring unregulated digital tokens. Berry also stated that she would also recommend the removal of these ads to London’s Mayor Sadiq khan. She said in her tweet:
Moreover, in late October, Blockchain news reported on this hostile ad campaign launched by the Floki Inu. Basically, a meme coin named after Elon Musk’s pet dog. Moreover, this coin aims to rival its predecessors, including the Shiba Inu (SHIB) and Dogecoin. While Floki Inu flooded the London Transport system, it acknowledged in its ad that the token was unregulated in the United Kingdom.
Also, Sian believes that caution is not enough when capturing the attention of the anonymous identity of the people behind the project. She also noted that Transport for London (TfL) had not made any attempt to do a background check. The check must be done on the digital token ads to be sure it was a scam or not.
However, the TfL claimed that all of the adverts it has accepted have always complied with its policy and the Advertising Standards Authority (ASA).
