The Australian Football league is the major crypto sports sponsorship in Australia. They recently have decided to sign a deal with Crypto.com. The deal will also be a first for women’s sports.
In what comes as the first major crypto sports sponsorship deal down under. Australia Football League (AFL) has secured a partnership with Crypto.com. The reason they have secured is that they want to get back its women’s league (AFLW).
The deal is worth close to $25 million over the next five years, a marked increase from the AFL’s existing $18.5 million sponsorship contract with Toyota. Crypto.com is a Singapore-based crypto exchange offering digital wallets and crypto-backed debit cards.
The partnership will mark Crypto.com’s first time sponsoring an Australian sports team. It will also be its first time sponsoring an elite women’s sports competition worldwide, a milestone that AFL Executive General Manager Customer and Commercial Kylie Rogers said she’s “proud” to be part of.
Australian Football League’s Owner Statement
“Our latest consumer research in Australia found that more than half (53%) of crypto investors were females,” he said.
“It is very encouraging to see Australians from all walks of life. Irrespective of gender or background, are very keen to adopt cryptocurrencies. we’re excited about being their go-to platform.”
Back in August, CNBC released a survey that found that women are still less than half as likely to invest in cryptocurrencies than men, with 16% of men investing vs 7% of women.
Crypto.com has amassed a number of sports branding deals over the past months, totaling over $1.5 billion. In mid-Nov, the crypto company secured a $700 million deal to rename the Staples Center in Los Angeles. The purpose is to secure the Crypto.com Arena for the next 20 years.
It also signed a $100-million sponsorship agreement with Formula 1 in late June and a $175 million sponsorship agreement with the UFC in July.
